Study Town (Mobile App)
Study Town (prototype), Oct 2023, Mobile App
"Study Town" is a study motivation app that helps unmotivated learners by providing virtual item incentives with an immersive online learning platform. Blending gaming and immersive learning, users can complete study programs to win rewards or unlock achievements that can be used to purchase clothing, pets, or design space. In Study Town, user avatars learn together with other learners in a shared virtual disciplinary theme scenario, helping learners around the world to connect, eliminate the isolation of self-study, and promote multi-location, multi-cultural learning.
User Research
Goal: Evaluate how gaming elements can enhance a learning app and identify the features users value most.
I surveyed 102 US learners: 36.2% in college or higher, 46.1% in high school, and 17.6% in elementary or no degree. Most study 4-6 hours daily.
84.4% using learning software. Favoring features is Timer(90.2%) and Daily Check-ins (82.4%).
75.5% support a Gamified Study App. Key desired features include Daily Check-ins (93.1%), specific study plans (68.6%), and an immersive learning environment (50%).
Wireframing
Design
UI Design - High-Fidelity Mockups
Concept Design
Character Design - Avator & Pet
